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"I firmly believe in the power of reason,
quality always paves its way "- F. Menrad

"I firmly believe in reason, quality always makes its way" - these are the words of Ferdinand Menrad (Ferdinand Menrad), who began manufacturing optical products in 1896 in the German town of Schwäbisch Gmünd and founded the company Menrad the Vision. The company has a constant attitude to quality and quality. For its more than 120-year history, the company has managed to survive a lot. Menrad the Vision has not only survived, but for many decades has been one of the leaders not only in the German but also in the international optical market.
Throughout the existence of the brand, it continues to be managed by members of the Menrad family - the fourth generation. These are Hermann Müller-Menrad and Eberhard Müller-Menrad. Menrad the Vision design office is located in Munich. The brand portfolio of Menrad the Vision includes such brands as Menrad, Jaguar, Davidoff, JOOP! and Bogner. The latter has recently successfully entered the Ukrainian optical arena.

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