#GLASSES

Belstaff. Brand history

Belstaff - brand that deserves special attention from people who follow fashion and actively follow current trends. It is the style and quality that remain the same over the years. Where did it all begin?
Belstaff appeared in 1924 in Longton. It was founded by Eli Belovitch together with his son-in-law, Harry Grosberg. The name Belstaff consisted of the original syllables of Belovich's surname and the name of the county of Staffordshire, where the brand was founded.
The emblem of Belstaff was a symbolic image of a phoenix straightening its wings. The company started its journey with Harry's idea of sewing quality biker jackets. At that time there was an era of fascination with motorcycles, so the products of Belovich and Grossberg were very relevant.
But they didn't just want to sew jackets. They wanted to find a technology that would increase wear resistance and prevent clothes from getting wet. As a result, a new revolutionary material was invented - Wax Cotton - cotton impregnated with special oils.
He made the clothes strong and waterproof.
After a while, Eli and Harry decided to expand production. The Belstaff range began to include goggles for pilots, leather gloves and other clothing and accessories. The main function of all Belstaff products was protection against wind, rain and weather.
That is why Belstaff clothes and accessories were very popular
among travelers, sailors, pilots and people involved in extreme activities. Today Belstaff is one of the most famous brands, in particular, glasses.
The company manufactures sunglasses and eyeglasses. Belstaff eyewear models look stylish and spectacular. They are made in Japan from titanium and high quality cellulose acetate using handmade. And their impeccable quality will withstand the highest speeds.
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